Voice search optimization is a process of optimizing websites, content, and other digital assets to make them more easily discoverable through voice-activated search engines such as Siri, Alexa, and Google Assistant. With the growing popularity of smart speakers and other voice-activated devices, it’s becoming increasingly important for businesses and website owners to consider the needs of voice searchers.
1. Focus on natural language: Voice searchers tend to use more conversational, natural language when speaking to their devices, so it’s important to make sure your content is written in a way that accurately reflects the way people speak.
2. Use schema markup: Schema markup is code that helps search engines understand the content of a website. By using schema markup to add additional information to your website, such as your business address, phone number, and operating hours, you can make it easier for search engines to return relevant results for voice searches.
3. Optimize for local search: Voice search is often used by people looking for local information, such as the address or phone number of a business. Make sure your website is optimized for local search by including your business name, address, and phone number (NAP) on every page, and by claiming your Google My Business listing.
4. Use long-tail keywords: Voice searches tend to be longer and more specific than text searches, so it’s important to use long-tail keywords in your content that accurately reflect the questions people might ask.
5. Make your content easily accessible: Voice-activated devices may not be able to navigate complex website structures, so it’s important to make sure your content is easily accessible and organized in a way that makes sense for voice searchers.
By following these steps, you can improve your website’s visibility and discoverability through voice search, making it easier for people to find the information they’re looking for.
A Real Estate and Financial Accounting graduate from Georgia State University’s J. Mack Robinson College of Business, with a proven track record of success in all aspects of business management, including accounting, operations, sales, marketing, recruiting, training, budgeting, and project management.