Thirdly, voice search is often used for long-tail queries. This means that users are more likely to use natural language when using voice search, rather than typing in short, keyword-based queries. By being listed for voice search, businesses can ensure that they are visible for a wider range of queries and can capture potential customers who might not have found them through traditional search methods.
With the rise of smart speakers and virtual assistants, voice search is becoming an increasingly popular way for consumers to find products and services. According to a study by ComScore, voice search is more than 60% of all searches. This means that businesses need to ensure that they are listed for voice search in order to remain visible to potential customers.
There are several reasons why businesses should prioritize being listed for voice search. Firstly, voice search is becoming the preferred method of search for many consumers. This is particularly true for mobile users, who find it easier to use voice search than to type out a query on a small screen. By being listed for voice search, businesses can tap into this growing user base and ensure that they are visible to potential customers.
Secondly, voice search is often used for local searches. For example, a user might ask their virtual assistant to find a nearby coffee shop or restaurant. By being listed for voice search, businesses can increase their visibility in local search results and attract more customers in their area. This is particularly important for small businesses, which rely heavily on local customers.
Finally, businesses should consider investing in paid voice search ads. These ads are similar to traditional pay-per-click ads, but are designed specifically for voice search. By investing in paid voice search ads, businesses can ensure that they are visible for.