by Steve D. deGuzman | Jan 27, 2023 | Main
Business intelligence (BI) is an organization’s critical tool to make informed decisions and uncover new opportunities. But traditional BI processes can be time-consuming and complex, making it difficult to stay on top of industry trends and customer... 
by Steve D. deGuzman | Jan 7, 2023 | MarTech
Neuromarketing is a field that combines neuroscience and marketing, with the goal of understanding the brain’s response to marketing stimuli in order to design more effective marketing campaigns. In recent years, there have been several exciting new discoveries... 
by Steve D. deGuzman | Dec 14, 2022 | Main
By Rosey Dow Neuromarketing scientists call the fight-or-flight portion of our brains the “old brain” or the “lizard brain” because it was the first part to develop. This is the decision-making area that asks one eternal question:...