Don’t let your communication with clients end after the sale is closed. Maintaining contact is essential for building relationships and establishing trust. Happy clients are more likely to refer their friends and family to you in the future. Plus, keeping in...
Business intelligence (BI) is an organization’s critical tool to make informed decisions and uncover new opportunities. But traditional BI processes can be time-consuming and complex, making it difficult to stay on top of industry trends and customer...
Neuromarketing is a field that combines neuroscience and marketing, with the goal of understanding the brain’s response to marketing stimuli in order to design more effective marketing campaigns. In recent years, there have been several exciting new discoveries...
By Rosey Dow Neuromarketing scientists call the fight-or-flight portion of our brains the “old brain” or the “lizard brain” because it was the first part to develop. This is the decision-making area that asks one eternal question:...
