The definition of growth hacking according to Wikipedia is as follow:
Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that don’t before investing a lot of resources. It started in relation to early-stage startups that need rapid growth within short time on tight budgets, and also reached bigger corporate companies.
One of the best recent articles regarding Growth Hacks comes compliments of self proclaimed Growth Hack Neil Patel. See this
Growth Hacking is at the core of what we do at rēhavaPress.